TruQ CEO Williams Fatayo Steps Down Amid Co-Founder Dispute
Williams Fatayo, co-founder and CEO of TruQ, has officially stepped aside from his leadership position following a long-simmering disagreement with fellow co-founder and COO, Folusho Ojo. Although public documentation lists his departure as February 2025, Fatayo confirmed the news via a Medium post on July 12, 2025.
From Launch to Pivot: TruQ’s Journey
TruQ, founded in 2020 by Williams Fatayo, Folusho Ojo, and Isaac Chikutukutu, has rapidly evolved from a consumer-focused logistics app into a business-to-business (B2B) powerhouse. Today, B2B deliveries represent around 90% of its operations and 65% of its revenue, according to recent industry estimates. The startup is backed by notable investors, including Google for Startups, Techstars, and Ajim Capital, in addition to several grants supporting its growth.
Emerging Internal Tensions
At the heart of Fatayo’s decision lies escalating tension with Ojo. In his Medium post, later updated, Fatayo disclosed that he had suggested bringing in a seasoned logistics professional to augment Ojo's operational responsibilities. He believes that this insinuated need for change sparked a leadership clash.
The disagreement intensified during a shareholders' meeting, convened by Ojo, aimed at voting on Fatayo’s role as CEO. Since TruQ lacks a formal board, major decisions fall to the major shareholders, namely Fatayo and Ojo, with one remaining shareholder choosing not to participate. Fatayo acknowledged the absence of a definitive decision in that meeting.
Reflections on Co-Founder Dynamics
Despite the conflict, Fatayo emphasized that his partnership with Ojo had been “very solid” for years. He noted that:
“If you look through my social media, you’ll see me several times saying this business would not exist if she weren’t there… she was very instrumental.”
He recalled their early division of labor: Ojo handling the nitty-gritty of logistics via spreadsheets, while he built business and marketing functions.
Transition of Leadership
As part of the transition, Ojo will assume the CEO role. TruQ has indicated that a formal announcement on the leadership change is forthcoming. Though investors vacillated in attempting to resolve the co-founder impasse, no concrete intervention emerged.
Fatayo plans to cede some ownership stake in the company, yet will maintain a seat on the board. When questioned about the wisdom of remaining involved after such a contentious departure, he revealed:
“I trust in my ability to deliver the vision, but I also trust in my ability to cast the vision for folks that are on the journey with me… Even though I’m not there to drive the vision anymore, I trust that she’s heard and seen enough to run with it going forward.”
He added that he had always intended to exit the operational role once TruQ reached product-market fit. He sees his ongoing board membership as a trustworthy safeguard for the company’s future trajectory.
What This Means for TruQ
Fatayo’s exit, especially as a co-founder and public face of the company, introduces potential challenges. Investors, employees, and observers may question the startup’s stability and future direction. While co-founder conflicts are not uncommon in fast-scaling businesses, how TruQ handles leadership transitions will be pivotal in maintaining internal morale and external confidence.
