Justyol Raises $1 Million to Scale Cross-Border E-Commerce in Morocco
Moroccan startup Justyol has secured $1 million in funding to strengthen its position as a cross-border e-commerce marketplace and expand its footprint across North Africa.
Founded in 2022 by Ahmed Badran, Ahmed Rashed, and Anas Ahmed, Justyol connects Moroccan consumers with Turkish fashion and lifestyle products, a trade corridor that has been steadily growing. The startup has already attracted over 250,000 active customers and processes around 30,000 monthly orders, making it one of the most notable young players in the region’s digital commerce space.
The funding package is split between $400,000 in equity investment from an angel investor and $600,000 in inventory financing from Turkish investment firm Danis Group. Advisory support for the deal came from Nomadic Minds.
From Dropshipping to Local Warehousing
Justyol began with a dropshipping model, shipping directly from Turkish suppliers to Moroccan buyers. While that helped the company test demand, it also created delivery delays and complicated returns. The founders quickly pivoted to a warehousing model, stocking goods locally in Morocco. This shift has improved delivery speed, increased customer trust, and made returns easier to process.
The company also works with logistics providers such as Aramex, Cathedis, and Colis Privé to streamline cross-border fulfillment, and integrates with Moroccan payment solutions including CMI and Payzone to make transactions smoother.
What the Funding Means
The fresh capital will be used to deepen Justyol’s market penetration in Morocco, improve logistics and warehousing, and expand into new product categories such as household items and electronics. The startup also plans to prepare for a Series A round, positioning itself for larger regional growth.
North Africa’s appetite for Turkish products is already strong, particularly in textiles and fashion. By solving the pain points of high shipping costs, long delivery times, and limited payment options, Justyol is positioning itself as the trusted bridge between Turkish suppliers and Moroccan consumers.
As the platform scales, the key question will be whether it can balance growth with sustainable margins in a sector where logistics costs, import duties, and return rates can erode profitability. Still, with a fast-growing customer base and strategic backing, Justyol is emerging as a contender in Morocco’s competitive e-commerce market.
