CashAfrica Wants Nigerians to Tap and Pay, Not Just Transfer
Eid
Mubarak to all our readers celebrating today.
In Nigeria's
everyday economy, the question "cash or transfer?" has become second
nature. Whether buying food at a market stall, paying for fuel, or settling a
tab at a restaurant, most transactions still resolve through either physical
cash or a bank transfer. A two-year-old Nigerian startup called CashAfrica is
building the infrastructure to add a third option: tap to pay, and it believes
the country's payment culture is ready for that shift.
What
CashAfrica Is Building
Founded by
Malik Asamu and Bello Opeyemi, CashAfrica provides the infrastructure layer
that enables contactless payments through Near Field Communication technology,
the same short-range wireless standard that powers tap-to-pay on phones and
contactless cards globally. Its product, CashTap, allows customers to pay by
tapping a phone or contactless card on a standard point-of-sale terminal,
completing the transaction in seconds without a PIN or transfer confirmation.
The company
has already partnered with PalmPay to roll out contactless payment features on
1,000 POS terminals during a pilot phase in 2025, and has partnered with
ChamsSwitch, a licenced switching and processing company, to handle transaction
routing and settlement. The ChamsSwitch partnership was specifically designed
to strengthen CashAfrica's regulatory credibility as it seeks to win
integration agreements with larger financial institutions including UBA, Zenith
Bank, and Kuda. Since launching, more than N2 billion has been processed
through its infrastructure.
The Real
Barrier Is Habit, Not Technology
CashAfrica's
founders are clear-eyed about where the hardest part of their challenge lies.
NFC-enabled smartphones and contactless debit cards are becoming more common in
Nigeria. The technology exists. The problem is that tap-to-pay options are
simply not available at most merchant locations, which means consumers default
to what works: bank transfers. CashAfrica's argument is that once a user
actually experiences a contactless payment, the speed and seamlessness of the
interaction makes adoption significantly easier. The infrastructure gap, not
the consumer mindset, is the primary obstacle.
A Local
Alternative to Google Pay and Apple Pay
CashAfrica is
explicitly positioning itself as a potential local alternative to international
contactless payment services like Google Pay and Apple Pay, which have limited
penetration in Nigeria's market. The company has attracted backing from
investors linked to Draper University and the Afropreneur Angel Group as it
pushes deeper into the fintech infrastructure space.
What to
Watch
The success
of CashAfrica's model will depend on how quickly it can sign agreements with
the major banks and fintechs whose card and wallet products need to be
contactless-enabled before consumers can actually use tap-to-pay at scale. The
PalmPay pilot and the ChamsSwitch partnership are meaningful steps, but
nationwide merchant terminal coverage is the milestone that will determine
whether contactless payments become a mainstream option for Nigerian consumers
or remain a niche feature available at a small fraction of point-of-sale
locations.