Meta Platforms has introduced a new creator assistant on Facebook, expanding its suite of AI tools designed to support content creators with performance insights, content recommendations and audience growth strategies.

The feature is integrated into the creator dashboard and allows users to interact with an AI assistant that explains content performance, identifies engagement patterns and suggests improvements based on audience behaviour.

AI Support for Creator Growth and Performance Insights

The creator assistant enables users to ask direct questions about their content, such as why a particular reel performed better than others or how audience preferences have shifted over time.

It also provides personalised recommendations based on creator goals, including audience growth, engagement and monetisation. The system draws on trending content across Facebook to suggest formats, cultural moments and high-performing creative styles.

Meta said the tool is designed to reduce the need for manual analysis across multiple dashboards by offering conversational insights within a single interface.

The feature is currently rolling out to creators in the United States, Canada and India, with wider global expansion planned in the coming months.



Expansion of AI-Powered Reels Translations

Alongside the creator assistant, Meta has expanded its AI-powered Reels translation feature to include Arabic, Bahasa Indonesian, French, Thai and Vietnamese.

The company said more than 500 million users now watch AI-translated videos on Facebook each week. The system is designed to preserve the original tone and voice of creators while making content accessible across different languages.

Meta confirmed that translation support now covers nine languages and will continue expanding as part of its broader push to improve cross-border content discovery and engagement.