Airtel Madagascar has become the first mobile network operator in the country to test SpaceX's Direct-to-Cell technology, successfully connecting a standard 4G smartphone directly to a satellite without requiring specialised terrestrial infrastructure.

The trial marks a significant step towards expanding mobile connectivity to remote communities and improving network resilience across Madagascar.

First Satellite-to-Phone Trial

The demonstration, conducted on 11 July, also delivered Madagascar's first successful WhatsApp Direct-to-Cell call, showcasing the technology's ability to support everyday communication services over satellite networks.

During the trial, participants used a regular 4G smartphone to access:

  • SMS.
  • WhatsApp messaging.
  • WhatsApp voice and video calls.
  • YouTube.
  • Facebook.
  • Other internet-based services.

Expanding Connectivity Beyond Traditional Networks

According to Airtel Madagascar, Direct-to-Cell technology is designed to extend mobile coverage to remote areas where conventional mobile infrastructure is difficult or uneconomical to deploy.

The solution can also strengthen communication resilience during emergencies by maintaining connectivity when terrestrial mobile networks become unavailable.

Supporting Madagascar's Digital Inclusion

The demonstration took place in Sadabe in the presence of Madagascar's Minister of Digital Development, Posts and Telecommunications, officials from the National Bureau for Risk and Disaster Management (BNGRC), and representatives of the Communications Technologies Regulatory Authority (ARTEC).

The trial forms part of the broader partnership between SpaceX and Airtel Africa to introduce satellite-enabled mobile connectivity across African markets. Any commercial rollout in Madagascar will be subject to regulatory approval by ARTEC.

Building More Resilient Communications

Airtel Madagascar said the technology could play an important role in supporting emergency response, public services and economic activities in underserved regions by ensuring reliable communications beyond the reach of traditional mobile towers.

The company added that the trial represents an important milestone as it continues evaluating practical use cases ahead of a potential commercial launch.

Why It Matters

Satellite-to-phone technology has the potential to transform connectivity across Africa by extending mobile coverage to previously unserved communities without requiring additional ground infrastructure. For countries like Madagascar, where geography makes network expansion challenging, Direct-to-Cell could significantly improve digital inclusion and communications resilience.