Facebook Launches Dedicated Marketplace App for Sellers, Adds Free Verification
Facebook is rolling out a series of new updates designed to improve how users buy, sell and interact on the platform, including a dedicated app for Marketplace sellers and a new free verification system.
Facebook is rolling out a series of new updates designed to improve how users buy, sell and interact on the platform, including a dedicated app for Marketplace sellers and a new free verification system.
The social network is also testing a new immersive video experience as it looks to keep users engaged across different parts of its platform.
New App for Marketplace Sellers
Facebook is launching a standalone app called Seller for people who frequently list and sell products through Marketplace.
The app allows sellers to manage listings, communicate with buyers and track the performance of their products from one place.
The move comes as Facebook Marketplace continues to play a major role in the platform's ecosystem, with more than 430 million listings added every month. Facebook also has more than 1.1 billion active users, making Marketplace an important channel for individuals and businesses selling products online.
Facebook said it plans to introduce AI-powered tools to Seller, including features that can help sellers write product descriptions and automate other parts of the selling process.
Facebook Introduces Free User Verification
Facebook is also introducing a free verification system called Facebook Verified, which is separate from the paid Meta Verified subscription.
The system allows users to take a selfie to verify that they are real people. Once verified, a checkmark will appear on their profiles across Facebook Dating, Marketplace and Groups.
The feature is designed to help users identify authentic accounts and potentially improve trust in areas where people interact with strangers, including buying and selling on Marketplace.
The verification mark will appear as a checkmark inside a white circle, distinguishing it from the blue verification badge associated with the paid Meta Verified service.
Immersive Video Experience Coming to Facebook
Facebook is also testing an optional full-screen video interface that gives users a more immersive way to watch content on the platform.
The experience will initially roll out in international markets where video consumption is particularly high, with a US launch planned for next year. Users will still have the option to turn off the new interface and return to the traditional feed-based experience.
The latest updates reflect Facebook's broader push to create more specialised experiences for different types of users. The company has also been expanding its standalone app strategy, while exploring ways to integrate AI into everyday activities such as selling products and finding information across Groups.