MyInvestar Hits ₦13.9bn in Transaction Volume in 2025, A New Era for Nigerian Wealth-Tech?
According to its annual performance wrap-up, MyInvestar recorded a 49% improvement in active conversion and retention, signalling a shift from casual, one-off savers to users who are consistently investing and building wealth over time. In a market where churn is a constant challenge, that metric alone stands out.
The platform added 3,782 new users over the year, expanding its community of “Investars” and reinforcing its positioning around financial education and goal-based planning. That steady user growth translated into sharp financial momentum, with total transaction volumes hitting ₦13.9 billion in 2025, a 231% increase year-on-year.
Bridging the trust gap in Nigerian wealth-tech
Trust remains one of the hardest currencies to earn in Nigerian fintech, particularly in wealth-tech, where users are asked to lock away capital for the long term. MyInvestar’s strongest differentiator is its institutional foundation. As the digital arm of First Ally Asset Management, it operates with more than a decade of traditional asset management experience behind it.
That pedigree appears to be resonating with users. Net inflows grew by 821.5% in 2025, suggesting customers are not just signing up, but committing larger amounts of capital over time. In contrast to tech-first investment apps that have struggled with regulatory uncertainty, MyInvestar’s regulated structure offers a level of reassurance that many Nigerian investors now prioritise.
The platform also processed ₦5.6 billion in payouts during the year. For a wealth-tech product, the ability to handle large withdrawals smoothly is a critical proof point. Seamless payouts reinforce confidence, particularly in a market where delayed or failed withdrawals have damaged trust in multiple fintech platforms.
From growth to sustainability
MyInvestar’s performance comes at a time when Nigeria’s tech ecosystem is recalibrating. The era of growth at all costs is giving way to a stronger emphasis on sustainability, compliance, and long-term value creation. In that context, MyInvestar’s blend of digital convenience and traditional asset management discipline looks increasingly well-timed.
Its Money Market Fund, which averaged a 20.01% yield in 2025, has become a central pillar of the platform’s value proposition. Rather than chasing speculative returns, the focus has remained on steady, professional-grade investment products tailored to everyday Nigerian professionals.
Looking ahead to 2026, MyInvestar is expected to deepen automation across its platform and expand access to structured investment strategies that have historically been reserved for high-net-worth individuals. If it can maintain its retention-driven growth and continue to scale trust alongside technology, the platform may signal a broader shift in Nigerian wealth-tech toward maturity rather than momentum alone.
In a sector crowded with promises, MyInvestar’s 2025 results suggest that credibility, consistency, and disciplined execution may be the real competitive edge.
